As part of this year’s Essence Festival, McDonald’s and Coca Cola have partnered on a new film, “I Rise, (trailer)” which draws its inspiration from Grammy-nominated Andra Day and her song,”Rise Up.” Like the African American women leaders including LaToya portrayed in the short documentary, Day traveled a long road to success.
The film’s distribution will employ a one-of-a-kind new technology through the app Shazam. McDonald’s is producing 40 million Coca Cola cups, which feature a likeness of Day and lyrics to the song, that are available now in select McDonald’s restaurants across the country. The cup will also include a code that fans can scan with their smart phones in order to see the film.
Yoruba Richen directed the film, which spotlights Day, LaToya, Brandice Daniel, Kyemah McEntyre, Nzingha Prescod, Bene Vera, Kimberly Goldson, Kathryn Finney, and Michaela Angela Davis.
“Through this film, we want to showcase the remarkable contributions Black women are giving to the betterment of their communities. That is #blackgirlmagic and I’m happy Coca-Cola and McDonald’s want to be a part of our story,” Richen said in a recent article about the film and cup release.
LaToya felt honored to be part of the film. Richen and the documentary’s producer, Angela Tucker, were gracious enough to provide a short piece featuring LaToya’s part in the larger film.